From any ethical point of view, justifying animal killings for the sake of “entertainment” is untenable. We recognises the importance of economics as crucial for conservation in neo-liberal times. However, taking conservation as a means or as an arena of investment rather than an end in itself is indefensible. It is argued that this debate belongs essentially to the ethical domain. There is, therefore, a need to understand the underlying reasoning behind trophy hunting, rather than being bewildered or misled by numbers and empirics.